Case study
Habitat for Humanity Homeownership & Program Testimonial Case Study
On-site homeowner and program testimonial video production for Habitat for Humanity, capturing authentic stories from families and participants across multiple locations.
Homeownership & Program Testimonial Production Overview
Habitat for Humanity partnered with Beyfilmz Media to capture real, on-site testimonials from individuals and families participating in their homeownership programs. The goal was to document authentic stories that reflected the impact of Habitat’s work—directly from the people whose lives were changed through access to safe, affordable housing.
Rather than relying on staged interviews or studio settings, Habitat for Humanity wanted testimonials filmed inside the homes their program helped make possible. These interviews allowed participants to speak candidly about their journey, the process, and what homeownership meant to them.
Our role was to travel to individual locations, conduct professional interviews in personal environments, and capture supporting b-roll that visually reinforced each story—creating testimonial content that could be used for outreach, fundraising, and program awareness.
The Challenge of Capturing Authentic Homeowner Testimonials
1. Filming in personal home environments with care and respect
Testimonial interviews took place inside participants’ homes, requiring a production approach that was respectful, unobtrusive, and sensitive to each individual’s comfort level.
2. Capturing emotional, unscripted stories
Unlike corporate testimonials, these interviews required patience and adaptability. Each participant’s story was unique, and the production process needed to allow space for natural conversation without pressure or scripting.
3. Maintaining consistent quality across different locations
Because testimonials were captured in different homes and neighborhoods, Habitat for Humanity needed a partner who could deliver consistent video and audio quality—regardless of lighting conditions or space constraints.
Our On-Site Testimonial Production Solution
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On-location interviews conducted inside participant homes
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Professional lighting and audio adapted to each environment
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Guided, conversational interview approach
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Supporting b-roll of homes and everyday living spaces
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Minimal footprint production to ensure participant comfort
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Customer-facing testimonial videos prepared for marketing and outreach
Our team traveled to multiple homeowners to document their stories, focusing on authenticity and clarity. By combining interviews with natural b-roll, we helped Habitat for Humanity showcase the real-world impact of their program in a way that felt genuine and human.
Expanded Program Support
Through this engagement, Habitat for Humanity gained a reliable video partner capable of capturing homeowner testimonials as new stories emerged. Rather than treating each interview as a one-off project, our approach allowed Habitat to reach out whenever new participants were ready to share their experience.
This on-demand testimonial model supports ongoing storytelling—giving Habitat for Humanity the flexibility to continue documenting impact as their programs grow.
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Results from Homeownership Testimonial Production
Authentic homeowner testimonials captured on location
Emotional, story-driven interviews reflecting real program impact
Consistent video quality across multiple homes and locations
Content used for program awareness, outreach, and fundraising
A repeatable framework for future homeowner and participant testimonials