Roadshow Planning

Picture the scene. Your leadership team has just wrapped a seven city corporate roadshow . Everyone is exhausted but happy. Attendance was strong, questions were sharp and each stop had its own energy. A month later, marketing finally receives all the footage from the different cities. City one was shot by a local videographer for corporate events  who likes handheld work and warm, moody lighting. City two used a crew that prefers locked off tripods and cooler tones. In city

Planning a multi-city roadshow  can feel exciting and overwhelming at the same time. On one side, you have the chance to get leaders in front of real people again, city after city, instead of hiding behind slides and video calls. On the other side, you are juggling flights, venues, internal politics, budgets, and a content plan that has to work across the whole country. If you treat your corporate roadshow  like ten separate events, it quickly becomes chaos. When you approach

Ask around any big company, and you will hear different answers. Someone in finance might tell you a corporate roadshow  is what happens before an IPO. Someone in HR will think of town halls. Marketing might describe it as a traveling brand campaign. None of them is wrong, but none of those definitions feels complete on its own. In simple terms, a corporate roadshow  in 2026 is a planned series of in-person events held in multiple cities where leadership shows up, shares an i

A modern corporate roadshow  is part leadership tour, part live event and part traveling production studio. Leaders are on a schedule, venues change almost every day, and every room has a different look and sound. At the same time, you are trying to build one clear story that can travel across internal channels, public campaigns and future presentations. Without a solid media checklist, it is very easy to fall back into survival mode and hope the cameras picked up something u